Shipt: Station domination

Station mapping, asset creation, resize graphics, ad campaign

Summary

Mapped Shipt’s station domination of Philadelphia’s Walnut-Locust and Boston's South station. This mapping exercise consisted of 171 pieces for Philadelphia and an additional 150 pieces for Boston. Each piece was unique and carefully mapped to tell Shipt's story from multiple vantage points. This new station domination featured a creative solution to highlight Shipt's local retailers and add continuity in design with product components.

Goals

Bring brand awareness to Shipt.

Outcome

Created visual advertisements that were cohesive, while matching elements with styles within our product. I made sure there was variety and that not one ad was over used throughout the station.

Boston
Boston
Philadelphia
Philadelphia
Shipt
Art Director
UX Designer
Product Designer
2018