I believe in thinking about a user's journey holistically from acquisition to retention. I bridge the gap between product, marketing, and brand design in order to build cohesive experience for users.
I am a hands-on art director, confident in my ability to both strategize and implement, who loves building campaigns from the ground up through a confluence of illustration, photography, and branding. With an empathic mindset, I enjoy thinking through all aspects of design from the viewer's perspective while pushing the boundaries of, yet still respecting, brand guidelines.
My ad campaigns, event experiences, digital experiences, and interfaces are pixel-perfect and are influenced by atomic and modern design principles. I am continuously pushing design boundaries, testing new experiences, rapidly iterating, and learning from users.
I have a strong background in ad campaigns, digital experiences, and event design.
Art direction
Visual design
Brand strategy
Design systems
End to end user journey
Email marketing design
Ad campaigns
Content strategy
A/B testing
Collaboration
Sprints and workshops
Product strategy
Interaction design
Pen and paper
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Google Slides
Figma
Sketch
Webflow