Shipt: Influencer Box

Concept design, ideation, art direction, seasonal campaign

Summary

Designed a fun interactive giveaway box for influencers.

Outcome

For this project, I created a special di-cut template and tested the mechanics and printing of the box.

Process

Tasked with a simple referral card for an influencer box, I knew I had to set up our game in order to stand out from the other products that were going to be included in the August/September edition of BabbleBoxx. The theme for the box was back to school, Shipt fits nicely into the box as our service of delivery in one hour or less, helps parents save time by eliminating grocery shopping or back-to-school shopping.

While working with our copywriter, two out-of-the-box ideas emerged. The first was a miniature grocery bag with cut-outs of different items that can be ordered through our app. Given the small quantity needed this option was too expensive. The second idea was a box that unfolded to reveal a gift. As the influencer unfolds the box they learn more about Shipt and how Shipt can help save them time. The small gift that was included was a small reusable bag that was shaped like a fruit or vegetable.

flat lay of the di-cut
Different views as you open the box.
Photos courtesy of Busy Mom’s Helper, Three Different Directions, and Giggle’s Galore
Shipt
Art Director
UX Designer
Product Designer
2018