How do we effectively use emails to help self-service prospects go through the onboarding process.
Time based triggered emails that work with product onboarding cues. This was a subset of the larger email onboarding system which consisted of abandon cart emails, payment emails, added to organizations, and product referrals.
This portion of the campaign featured 5 educational emails, an email from the CEO, an email from Impira's Technical Account Director, and a feedback email. These emails were sent over a 30 day period through Hubspot.
The onboarding series saw higher open rates from 19% to 25% (benchmark is 15%) and a click-through rate of 4.5% (benchmark is 3%) than the standard benchmarks.
Subject line: Welcome to Impira
Preview text: Here’s a quick start guide to help you starting using Impira today.
Subject line: What are you looking to automate with Impira?
Subject line: Uploading’s a snap
Preview text: Get started by adding files to Impira — there’s more than one way.
Subject line: Next up: Collection
Preview text: Get started with Collection, Impira's smart way to organize your files.
Subject line: We are here to help.
Subject line: Find what you need, 100x faster
Preview text: Unlock the power of Impira with these key features.
Subject line: Work together in Impira
Preview text: Invite colleagues to make managing files and data even better.
At day 30 users were split into 3 buckets and given one of two emails.
Subject line: We'd love to hear your feedback, FNAME
Preview text: Please let us know how we can make Impira better.
Subject line: Help us make Impira better?
Preview text: Take a five-minute survey and help us improve Impira.
