Impira is an automation company using advance technology of autoML and OCR in order to help automate repetitive tasks like data extraction. Impira’s mission is to help users do meaningful work by automating manual and repetitive tasks. With a business shift, we decided it was time to reevaluate our brand expression. We’ve updated our website and product with a bolder design that’s more intentional about highlighting user actions in a highly data-centric application in order to unlock user’s superpowers. Along side Impira's Senior Product Designer, together we updated our Product Design system to match the marketing and brand design systems that I had created. We created a more accessible experience and created custom icons and illustrations. You can read more about this project, here or visit our design website: impira.design
