Cloudinary is the go-to platform for all things image and video, bringing teams together to collaborate seamlessly in one place.
As part of a more extensive rebrand, I was tasked with evolving their iconography system. Over the years, different teams and standards have shaped the icons, missing a key opportunity to reflect Cloudinary’s innovation and unique offerings.
Working closely with their design team, we refined the brand’s visual language to feel more modern and cohesive. I then created a unified icon system that embodies Cloudinary’s core values—innovation, excellence, and speed. Each icon captures a distinct story while maintaining a consistent, recognizable style.
By combining two overlapping shapes and three brand colors, the system not only feels dynamic and harmonious but also reinforces the idea that Cloudinary’s offerings are greater than the sum of their parts.
